Case study : How Two Brands Joined Forces to Connect with Their Customers
In collaboration with Roxy Cinemas, we enhanced their "Ladies Day". turning every first Tuesday of the month into an opportunity for our client to reach more of their consumer base
Interactive: Guests met the client and explored their products through curated goodie bags filled with samples and educational materials as well as workshops pre screening.
Branding: The client’s presence was amplified through pre-film advertisements, branded displays at the cinema entrance, and immersive branding throughout the venue.
Results:
Increased Sales: Achieved record-breaking results by selling out 4 screens each month at one branch—the highest ever for their Ladies' Night events—and fully booking 2 screens at 3 additional branches every month.
Increased Visibility: Consistent exposure to Roxy Cinemas’ audience through creative touchpoints.
Tangible Results: A strong platform to showcase the client’s offerings while reinforcing their position in the market.