Simply understand brand positioning as creating a clear picture in your customer’s mind of what makes you unique and worth choosing.

If organic alone hasn’t moved the needle, Instagram ads are the logical next step. Have you been consistently posting, engaging, and...

Many think that social media management is just about posting often, keeping it active, and staying visible. But when you’re trying to do it consistently, across multiple platforms, with a clear message and a real brand voice, it quickly becomes more complex than expected.

navigating influencer partnerships can feel like trying to crack a complicated code.

Today marked another successful content creation day at WE ARE SHIFT as we collaborated with Design pop to develop a comprehensive visual...

When beauty industry icon meets fashion bible - a media relations win worth sharing Ever wondered what goes into securing that perfect...