Behind the Scenes: How We Landed Kate Somerville in Vogue Magazine

When beauty industry icon meets fashion bible - a media relations win worth sharing

Ever wondered what goes into securing that perfect media placement? The kind that puts your brand in front of exactly the right audience at exactly the right moment? We recently had the opportunity to help skincare pioneer Kate Somerville share her expertise in the pages of Vogue Arabia magazine , and we thought we'd pull back the curtain on how meaningful media coverage actually happens.

Finding the Perfect Angle

This feature came from something much more valuable: relationships and relevance.

As Kate's brand continued to innovate in the skincare space, we recognized an opportunity to position her not just as a product creator, but as the skincare authority she truly is. With over two decades of clinic experience and a client list that includes Hollywood's most scrutinized faces, Kate's perspective on skincare trends and technological innovations carries significant weight.

When approaching Vogue, we didn't just pitch "Kate Somerville, founder of Kate Somerville Skincare." We pitched the specific expertise and perspective that only she could provide on topics currently relevant to Vogue's audience.

What This Means For Your Brand

Media relations done right isn't about blasting press releases or paying for mentions. It's about:

1. Identifying your unique expertise that provides genuine value to readers

2. Building relationships with the right media contacts

3. Understanding publication timing and audience interests

4. Crafting pitches that serve the publication's needs first

5. Positioning your brand as a resource, not just a product

   
   

Whether you're looking to position your founder as a thought leader or secure meaningful product coverage, the approach remains the same: lead with value, understand the publication's audience, and make the editor's job easier by providing exactly what they need.

Want to learn more about how strategic media relations could elevate your brand?

Shift is a creative agency that works as your external in-house team, bringing specialized expertise in media relations, brand partnerships, and strategic communications. We build relationships that elevate your brand.